Summary

Leadfwd will actively monitored your connected mailboxes through either an API (Oauth) or IMAP to find and extract replies to emails that originated from Leadfwd Sequences. Engage will only extract and parse replies from your mailbox that relate to an originating message that was sent using Leadfwd.

Replies are identified by a unique message ID that corresponds to an originating message from the Leadfwd platform as well as a combination of a recipient and subject line that corresponds to an originating message.

Leadfwd is capable of detecting the following types of responses:

1. Automatic replies: Autoresponders that are enabled by mailbox owners for vacation / ooo alerts, etc. These do not count as human replies and are automatically categorized as 'OOO'.
2. Human replies: Actual replies from the recipient of an email sent using Leadfwd. These replies are displayed in your Unified Inbox and can be used to automatically end a Sequence for the contact/recipient immediately when the reply is received.
3. System replies: These are replies that are generated by the mailbox/domains authoritative mail server and are typically alerts for permanent rejections (hard bounces) or temporary failures (soft bounces). Leadfwd automatically takes action based on whether or not the bounce is hard or soft.

Sentiment Analysis and Buyer Interest Detection

Through the use of Natural Language Processing (NLP) and AI/ML, Engage will help you classify the types of responses your Sequence has received from your outreach.

On the Sequence Manage you will see columns with metrics for:

• Interested - Positive reply.

• Not Interested - Negative reply.

• Mixed - Best for a human review.

• Neutral - Best for a human review.

• OOO - Automated reply that a recipient is out of the office.

You can drill down even further by clicking any of the metrics and viewing the percentage of positive/negative reply's that sequence is receiving as part of their total reply %.

Sales Inbox

From the Sales Inbox view you can view the replies to all of your sequences and their corresponding category of reply. Never miss a response again!

Sales Inbox will classify the responses into their appropriate category for quick access. Sections are divided in to:

• Interested - positive response

• Needs review - AI needs some 'human' help to classify the response

• Not Interested - negative response

• Out of Office - automated OOO response from recipient

• Do Not Contact - record has indicated to not contact them again