LinkedIn Prospector for Salesforce

Requirements:

1. Fully Enabled Salesforce Connector
2. Leadfwd Sidebar (Chrome Extension) installed and configured
3. Customize Prospect Data Sync
4. Active plan with Email Finder credits
5. LinkedIn account or Sales Navigator Add-on

The Leadfwd <> Salesforce connector extends our native LinkedIn Prospector features to enable seamless data sync between LinkedIn and Salesforce. This feature set enables users to leverage LinkedIn's powerful network of professionals and in-depth search capabilities to build prospect lists in minutes and then instantly sync prospects with verified contact info to Salesforce.

Learn more about LinkedIn Prospector

Key features

1. Realtime email verification (risky emails are always free!)
2. Sync to Leads or Contacts
3. Enriched insights mapped to custom data properties in Salesforce
4. Assign a CRM owner for your LinkedIn prospect export or create a Round Robin lead routing workflow.
5. Enroll in Sequences during the export process

Prospect Data Sync

Leadfwd will enrich prospects with insights and intelligence during the export process. These data points can be mapped to specific data field properties within your CRM and customized in the Prospect Data Sync settings for Leads and Contacts. The destination module must be enabled in the Leadfwd <> Salesforce Connector sync settings and custom data field properties must also be enabled for a given module in order to map values to those fields.

To customize your Prospect Data Sync settings:

1. Navigate to Contacts & Accounts in Leadfwd
2. Hover over Salesforce and select Leads or Contact
3. From the Manage list view, select Prospect Data Sync (shown below)

A dialog view will appear with two columns showing the enriched data points available (left column of fields) and the destination field options that we can write the data value to (right column) in your CRM. As mentioned, only your enabled custom data field properties in the Leadfwd <> Salesforce Connector Sync settings will be available to select in the right column.

Default settings for Email and Name cannot be modified. 

Ownership assignment

From the Sidebar options you can select a specific CRM user to assign the prospects to when they're saved to your CRM. If a CRM user is missing from the drop menu, you may need to run a sync of the Users module from the Leadfwd <> Salesforce Connector Sync settings.

Round robin ownership assignment

While Sidebar is limited to selecting a single owner for your prospect export, you can leverage Automation workflow in Leadfwd to subsequently assign these newly created records to multiple CRM users. 

• Create a new Automation workflow that targets the data module that you're exporting prospects to (i.e. Leads or Contacts)
• For your initial condition block, select 'Tags'
• Choose a tag value (example: roundrobin1) that will be easy to remember and clear for its purpose.
• Proceed to add an Action
• Set a wait connector of at least 10 minutes to give your CRM sufficient time to sync your new records.
• Select the action type: Assign CRM Owner
• Choose the Assign Equally method and then select the users you wish to include in your assignment group.

When you're Saving your prospect list from Leadfwd Sidebar, simply add your tag (i.e. roundrobin1) in the Add Tags input. That will ensure each exported prospect is assigned the tag in Leadfwd, which will automatically enroll them in your workflow and trigger the round robin action.