Personalize Emails and Subject Lines with Spintax

What is Spintax?

Spintax is a term that refers to syntax used to create unique sentences with similar forms and styles. Effective Spintax means that the same sentence can be used repeatedly, with a different word or words being substituted randomly.

Spintax is a great way to save time by automating the creation of unique email content for individual recipients while also dramatically improving your deliverability and inbox placement. Spam prevention platforms look for templates and similar emails that are sent in volume. Spintax helps eliminate this risk by 'spinning' a different message version for each recipient, to make it less likely your message will appear like a template. 

With Leadfwd we support an infinite number of Spintax groups within in a single email message, so you can 'spin' until your hearts content. Spintax groups can be simple variations of words or entire sentence variations.

Spintax can be applied within an email message body or the subject line.

Using Spintax

Spintax is supported for Sequences using Email Steps and can be implemented within the compose email dialog using brackets {{ }} to create the Spintax entity and vertical bars | to separate each version of your spin.

Spintax variations can be simple in structure:

{{Hey there|Aloha!|Greetings|Hi there}} [firstname],

Or, more elaborate with multiple sentence variations:

{{... and be able to message me any time - and I'll help you in anyway I can. (Well, not anyway... but I'll do my best to answer your pressing business/sales/marketing questions...)|... and hang out with fellow ambitious Charmers?|... and a more captivating copywriter?|The keys to the vault. (Ok, a username and password to access the MASSSIIIVVEEEE content area.)}}

Spin & Test

Each email message will have a variation from each Spintax group randomly selected. The more Spintax groups and variations included, the more completely random email versions will be created. Example below of how Spintax translates from the edit view above to a recipients mailbox:

As you build your Spintax groups you can easily spin and test the formatting and messaging using the Send Email Previews option. Your Spintax rules will be uniquely applied for each preview sent.