Kevin Lawrie

Leadfwd employs humanlike sending methods to optimize email deliverability and inbox placement. Unlike email marketing tactics and technology, our platform doesn't send emails in batches or in larg...

The purpose of this article is to provide direction to Leadfwd administrators in configuring a branded link. Branded links enable organizations to personalize email engagement tracking links (opens...

Inbox Rotation (Smart Sender Rotation) saves time and dramatically optimizes inbox placement (deliverability) with scale. Smart Sender Rotation enables you to split your email distribution for a Se...

Threading allows you to configure email steps within a Sequence to be part of a single conversation within a recipients inbox, instead of creating separate, individual conversations for each email....

What is Spintax? Spintax is a term that refers to syntax used to create unique sentences with similar forms and styles. Effective Spintax means that the same sentence can be used repeatedly, with a...

Common Automation Use Cases for SugarCRM Enroll New Targets or Leads into Sequences Enroll Targets, Leads or Contacts into Sequences after an outbound phone call End a Sequence (any or all) when a...

Sending personalized email at scale is part of the magic that helps drive your response rate and boost deliverability. We allow you to personalize the subject line and the message body for each ema...

Icebreakers allow users to deliver personalized email copy/text on a contact-by-contact basis. Icebreakers are supported using a specific personalization tag and default custom field property in yo...

Each connected mailbox / email account supports a personalized sender signature, which can be optionally included in your outbound email templates. The sender signature is represented by a personal...

Many CRM platforms have the capability to accept and attribute incoming email (via BCC) as recorded activity for your leads, contacts and accounts. This is accomplished by the CRM platform providin...