As Visitors hit your Website, it's important to understand what constitutes a 'good' Lead you may wish to reach out to versus a Data Center, ISP or bad match.
COM - Commercial
ORG - Organization
GOV - Government
MIL - Military
EDU - University/College/School
LIB - Library
CDN - Content Delivery Network
ISP - Fixed Line ISP
MOB - Mobile ISP
DCH - Data Center/Web Hosting/Transit
SES - Search Engine Spider
RSV - Reserved (commonly a VPN)
LeadFWD does the heavy lifting of classifying ISP's, MOB's and BOT's as Anonymous visitors. This does not mean they are not valid visitors - it simply means the network they are using isn't being signed by a company. If they were to submit on a Leadbox or click-through an email campaign sent to them, that Anonymous Visitor can be turned into an Identified Person.
More often than not Data Centers will be identified by LeadFWD initially, however these visits will not counted as Lead identified against your LeadFWD Plan.
Focus on visitors of the Network Types COM or ORG. Traditionally, for B2B companies, these are the visitors you are after. We give you the ability to filter out the other Network Types, use our Web Visitor Filters often.
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