Create Custom Feeds (Filters)

Custom Lead Feeds

Creating custom lead feeds enables users to assemble saved filters that segment traffic by specific criteria. Lead feeds connect with notification policies (alerts) and lead automation.

Filter rules are complete customizable and they can be combined together to create sophisticated traffic profiles.

Available traffic filters

• By email or name - Search specific visitors by name or email (known visitors only)

• Select a saved feed - filter by a saved set of rules previously used and saved from the visitor report

• By Platform - search visitors by the device/OS used (i.e Desktop, Mobile, Tablet)

• By Device - search visitors by the specific device they're on (Android OS, iPhone, MacOS)

• By Location - filter visitors by countries, states/regions/provinces and cities. For all visitor types

• By Visitor Type - filter visitors that have been identified as a company, identified as a person (known visitor) or anonymous

• By Quality - filter visitors by the amount of insights discovered which converts into a visitor quality

• Industry - filters identified visitors and known visitors by the Industry LeadFWD has picked up (i.e Advertising, Software, Manufacturing)

• New or Returning? - Filter visitors based off new, unique visitors or if they have previously visited your website before and come back

• By Page Views - view website visitors by the amount of unique pages they have viewed from your website

• Employee Count - Filter visitors by the size of company (for identified companies and known visitors only)

• By Network type - filter visitors by their network signature

• Company Profile - Search for a specific company (identified and known visitor traffic only)

Setting up a Custom Lead Feed

1. Click the 'filter' icon, next to Select a Custom feed...

2. Select and personalize a traffic filter. Then click Add...