Web Visitor Tracking Overview

Overview

Being a savvy marketer, you've long mastered Google Analytics and yearn for more. Well, you're in luck. Our Web Visitor Tracking is the deep, integrated, and dynamic analytics engine that plugs your website right into your automated sales program.

Visitor tracking is all about the individual that is visiting your site, as opposed to your overall site performance. On the most basic level, our Visitor Tracking gives you two types of reports: Page Views and Visits. The former gives you visitor traffic for your website's every tracked page, including known and unknown visitors, average page views per visitor, average duration of visit, and the top referring site. We list every page visited and allow you to filter this list by the type of visitors, duration of visit, number of views, and recency of visits. For the latter, we give you the known and unknown visitors, with details on each one. If an unknown user is accessing your website from a company-specific IP address, we tell you the company that the user is from, as well as the location (city, state/region, country) of the user’s server.

Unknown and Known Visitors

Converting unknown visitors into identified prospects and leads is managed through lead generation landing pages and forms. When a visitor converts on a landing page, we automatically begin tracking their activity on your web site. Once you convert and identify an unknown visitor, we will also assign all of their past visit history that was previously unknown, to their new profile.

We can also identify your targets when they click-thru a link inside of an email campaign - as long as you sent the campaign to a Marketing or CRM List.

Why is everyone unknown?

In order to identify a visitor, we need to issue them a cookie with their unique ID from your LeadFWD account. This can only be done when they convert on a landing page form that is built using our Landing Page & Form Builder or when a recipient that originates from a CRM/SymSync List or Marketing List clicks on a link in an email campaign message. Those are the only two instances that we issue identifiable cookies.

Testing SiteMonitor is not easy...

It's important to understand that testing SiteMonitor can be extremely challenging. Once you click on a link in an email campaign or convert on a landing page with a dummy/test email address, SiteMonitor will be tracking you based on your IP, Browser, OS and a cookie. Which means that its really hard to shake its tail once it identifies you.

Even if you clear cookies, its going to automatically assign you back to your Target record based on IP, Browser and OS. If you try to enter a different email address, its not going to be fooled. You will literally need to use a different computer on a different network to try and shake its tracking, but even this isn't going to be fool proof.

Reporting

Our reporting is dynamic and updates in real-time. Moreover, since we're in constant two-way communication with your CRM, your identified CRM Targets' and Contacts' automatically synchronizes with your CRM through our Timeline report. But our Visitor Monitor's true marketing power is in how it feeds into your Marketing Automation. You can use every action described above (page views, duration of view/visit, recency of visit, etc.) as a Condition for either a campaign or for lead scoring (Scoreboard). For Automated Campaigns, all you have to do is set up the campaign once and every time your website visitor meets one of your condition he/she will be pulled into the appropriate campaign. So if you want your Sales representative to call anyone from General Motors who visits your features page for more than 30 minutes, we'll let you do that with an intuitive Automated Campaign and the integrated Visitor Monitor. That's Marketing Automation made easy.