LeadFWD does not rely on a single source for data or data enrichment, we have established multiple partnerships to ensure the most stable and 'best of breed' offering. In addition, LeadFWD also aggregates our own data in-house.
The exact processes that are used are proprietary, data is gathered from many sources, then enriched using a combination of artificial intelligence and human expertise.
Sources include data aggregation, public information (both online and off) as well as years of manual collection and direct marketing campaigns (email campaigns, tele-contact campaigns, and direct mail campaigns).
Our data sources, include:
1. Partnerships with original data sources
2. Data Aggregation in-house
3. Acquisition or licensing from private data sources
4. Social Media and online news
5. Public/Government records and filings
6. Public directories
7. Web based resources
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