When creating your Persona you will have multiple options of criteria and filters that you can utilize. Here is a quick overview of all Filters and Criteria for your Persona.

Overview of Filters and Criteria

  1. Location
  2. Industry
  3. Company Size
  4. People
  5. Technology Used
  6. Social Footprint


Build your Persona using two (2) different location variables:

  • State - choose one or multiple states for where your targets reside
  • City - drill down farther and target records in individual cities.

Currently Prospect only provides data from company's and contacts that reside in the United States. Because of this United States will automatically be selected as the Country option.


Build your Persona using known Industry's to help narrow down your search and strategy:

  • Industry - choose one or many industries while building your Persona
  • SIC Code - utilize SIC Codes to target more specific company's

Company Size

We have two (2) separate filters for Company Size that you can filter by: Employee range & Annual Revenue.

Company Size will let you filter by several different tiers including:

  • Myself only
  • 1 - 10 employees
  • 11 - 50 employees
  • 51 - 200 employees
  • 201 - 500 employees
  • 501 - 1000 employees
  • 1001 - 5000 employees
  • 5001 - 10,000 employees
  • 10,001+ employees

Annual Revenue will let you filter by several different tiers including:

  • $1MM - $5MM
  • $6MM - $10MM
  • $11MM - $50MM
  • $51MM - $100MM
  • $101MM+


Build your Persona by looking for individuals with the exact title or department that you are trying to sell into. Under People we allow you two (2) different ways to filter and build your Personal: Role / Department & Job Title.

For Role / Department you can search for people that belong to:

  • C-suite
  • Operations
  • Sales
  • Marketing
  • Finance
  • Legal
  • Communication
  • Support
  • IT
  • HR
  • Other

For Job Title you can input the direct job title that you are looking to filter your results with. This could include such phrases as: Director, Chief Executive Officer, President, etc.

Note: The more specific the title the more narrow the results may be for you.

Technology Used

Under the Technology Used section you have four (4) additional variables that you can add on:

  • Technology
  • Include specific platform or tool
  • Exclude specific platform or tool
  • Monthly tech spend

Technology - include a specific vertical of technology used by the organization in your Persona. Examples include: CRM, Ad Tracking, Hosting, etc.

For a complete listing click here: Technology Verticals

Include/Exclude specific platform or tool will allow you to drill down even further in your search. For example, if you were in the CRM space and wanted to know which competitors your Persona's were using you could search for specific applications such as Salesforce, MS Dynamics, SugarCRM, or Hubspot.

And finally Monthly tech spend is an approximation of how many dollars per month the returned results spend on their technology. You can set a range between a minimum and maximum value per month.

Social Footprint

Search for company's that have a known Social Footprint online. You can target company's based on their social media profiles. The profiles you can query for include:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

Did this answer your question?