Updated May 5, 2021 to reflect 'leadfwd.com' and append 'sales automation' to the 'Services' definition.
1. Who We Are
"Leadfwd", formerly INBOX25, is a SaaS (Software as a service) Business Growth Platform, that operates the website with the URL: https://www.leadfwd.com (the "Website") and is physically located at 4 Minthorne St, Staten Island, New York 10301.
We require that any Member be at least eighteen (18) years of age. By using the Services, you represent and warrant that you are at least eighteen (18) years of age and that your use of the Services does not violate any applicable law or regulation. Your uploads may be deleted and your subscription may be terminated without warning, if we have reason to believe you are under eighteen (18) years of age.
We are required to provide a refund only if we terminate our Services to you without cause before the end of a term for which you have paid. It is YOUR responsibility to use or not use the service. If you sign up and pay for the service and don’t use it for any reason, this does not make you eligible for a refund of any sort. There is no other circumstance in which you will be entitled to a refund. We may, at our sole discretion, offer refunds in other situations subject to any Member seeking such refund applying for the refund in accordance with the requirements we post on the website, which may be changed from time to time.
6. Term, Termination and Removal
The term will be determined based on your selected plan and will automatically renew until canceled. You will be required to maintain a valid payment method on-file for the duration of your plan. We may suspend our Services to you at any time with or without cause. We will refund a pro rata portion of your monthly prepayment or reimburse you for unused credits if we terminate you without cause. We will not refund and/or reimburse you in such manner, if there is cause, such as your using our system to send bulk Emails to people with whom your relationship does not meet the requirements of our Acceptable Use Policy. Once terminated, we may remove any of your electronic newsletters or other emails and related data and files from our Website and any other storage. Additionally, if you do not log in to your account for 12 or more months, we may deem your account "inactive" and permanently delete your account and all data associated with it.
7. Account Login Credentials
You are responsible for maintaining the confidentiality of any username and password provided to you. You are solely responsible for uses of any account provided to you, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of any account of yours.
8. Proprietary Rights Owned by Us
You acknowledge that we, or our suppliers, own all proprietary rights in the Website and the software used to provide the Services, including, but not limited to, any patents, trademarks, service marks and copyrights.
9. Proprietary Rights Owned by You
You represent and warrant to us that you will not add or upload any content to the Website to create an electronic newsletter, or for any other purpose unless you are the owner of all proprietary rights in that content (or have been given a valid license from the owner of the proprietary rights in such content) and have obtained releases for all related privacy and publicity rights.
10. General Rules
You agree to the following:
10a. You will not incorporate into your Email any text, photos, graphics or other content that is not created by you, not provided by us for you to incorporate into your Email or you are not otherwise permitted to use.
10b. You will not post on the Website, including in any Emails created or sent using our Services, any misleading or incorrect name, address, email address, subject line or any other misleading or incorrect information.
10c. You will not publish any material that contains sexually related text, photographs or other content, or content that is defamatory, obscene, indecent, threatening, abusive or hateful.
10d. You will not share your password.
10e. You will not attempt to decipher, decompile, disassemble or reverse engineer any of the software comprising or in any way used or downloaded from the Website.
10f. You will not include in any Emails any material, including, but not limited to, text and graphics, the inclusion of which is in violation of any other party's rights, including, but not limited to, copyrights and privacy and publicity rights.
10g. You will not set up multiple accounts for any individual, organization or entity or in order to send substantially similar content unless you are part of a franchise.
You will not import or incorporate into any lists, emails or uploads to our servers any of the following information: Social Security Numbers, passwords, security credentials, or sensitive personal information of any kind.
11. Anti-Spam and Abuse Related Rules
You agree to the following:
Definition of SPAM: We have adopted the definition of Spam set forth on the Spamhaus website at http://www.spamhaus.org/definition.html
The first line of the Spamhaus definition reads:
The word "Spam" as applied to Email means Unsolicited Bulk Email ("UBE").
It is a concern to us if you use Leadfwd to send any unsolicited email to anyone with whom you have no relationship. It is much more of a concern, and more likely to cause our system to be blocked by various ISP's, for you to send an unsolicited email to an entire list of people you don't know.
11a. Consent Required
You are required to maintain proof of permission for every recipient that you maintain as a subscriber in your inBOX25 account. Failure to maintain a permission-based list will result in a suspension of your account.
You agree that you will never import or use:
3rd party lists of any kind
Contacts or recipients that have not explicitly granted you consent to communicate with them.
11b. Best Practices Required
Sending your first campaign to an old list? Many recipients won't remember you, and will report you for spamming. Do everything in your power to remind them of who you are, and how they got on your organizations list.
Clean your customer list before you import. Take out any addresses older than 6 months. Bad addresses lead to bouncebacks. Too many bouncebacks, and ISPs block Leadfwd (and our users). We'll suspend your account if you import an old list that gets too many bounces.
Don't just import your entire Outlook Address Book. Export them into a spreadsheet, then take some time to clean out bad addresses (like Sales@Dell, or Support@Apple). If you import even one address by mistake, that person can get you blacklisted and ultimately suspended.
Importing from a CRM? Break it into separate segments or interest groups so you can send relevant content to your customers ("We met at a tradeshow, You bought xyz from us in the past, You are a client of..." etc). Don't just mix a bunch of different lists together and send one "blast" to all of them.
12. Importing Data from a CRM
CRM tools are great for maintaining relationships with prospects and leads, then converting them into paying customers. Or just nurturing your customer relationships. But CRM tools are built for one-to-one communication. Email marketing tools like inBOX25 are built for one-to-many communication.
Before importing any list into Leadfwd from your CRM or any other database you maintain, understand our permission-lists-only rules. Remove any prospects or leads who did not explicitly request email marketing from you or otherwise meet the requirements of our permission list policy. Even if you're sending email marketing to customers who have consented to receive your Email, you are still required, under applicable law, to allow them to opt-out of your email marketing list (you may need to turn that feature ON in your CRM tool). The simple fact that a recipient is "in my CRM" is not the same as "they gave us permission to send them email marketing."
13. Its your data, not ours.
Leadfwd will not use any of your data or any other customer information for any other purposes than those related to the Services. Your customer information will not be shared with any other parties. In addition, Leadfwd will not use your customer information for the purpose of sending unsolicited commercial email.
14. No Warranties
To the maximum extent permitted by law, the material on this website and the services (including all content, software, functions, services, materials and information made available herein or accessed by means hereof) are provided as is, without warranties of any kind, either express or implied, including but not limited to, warranties of merchantability and fitness for a particular purpose.
15. Limitation of Liability
To the maximum extent permitted by law, you assume full responsibility and risk of loss resulting from your use of the website and the services including any downloads from the website. Under no circumstances shall we or any of our employees or representatives be liable for any indirect, punitive, special or consequential damages even if we or any of our employees or representatives have been advised of the possibility of such damages. Our total liability in any event is limited to the amount, if any, actually paid by you for use of the website and the services for the one month period ending on the date a claim is made and you hereby release us and our employees and representatives from any and all obligations, liabilities and claims in excess of this limitation.
You agree to indemnify and hold us, and our directors, officers, employees and representatives, harmless from any and all losses (including, but not limited to, attorney fees) resulting from any claims not permitted under this Agreement due to a "Limitation of Liability" or other provision, that you assert, or may assert, based on or relating to your use, or the use of any individual using your password, of this Website or the Services. You further agree to indemnify and hold us, and our directors, officers, employees and representatives, harmless from any and all losses resulting from claims of third parties, including, but not limited to, attorney fees, that result in whole or in part from allegations of conduct by you that, if true, would constitute a violation by you, or any individual using your password, of any of the terms of this Agreement.
17. Attorney Fees
In the event we file an action against you claiming you breached this Agreement and seeking to recover liquidated damage and/or other relief, and we prevail, we shall be entitled to recover reasonable attorney's fees in addition to any damages or other relief which we may be awarded.
We disclaim and are not responsible for the behavior of any advertisers, linked websites or other users.
19. U.S. Export Controls
The software that supports the Services (the "Software") is further subject to United States export controls. None of the Software may be downloaded or otherwise exported or re-exported in violation of United States export laws. Downloading or using any of the Software is at your sole risk.
20. Restricted Rights
Notice to U.S. Government End Users. The Software, including all documentation, are "Commercial Items," as that term is defined at 48 C.F.R. §2.101, consisting of "Commercial Computer Software" and "Commercial Computer Software Documentation," as such terms are used in 48 C.F.R. §12.212 or 48 C.F.R. §227.7202, as applicable, consistent with 48 C.F.R. §12.212 or 48 C.F.R. §§227.7202-1 through 227.7202-4, as applicable. The Commercial Computer Software and Commercial Computer Software Documentation are being licensed to U.S. Government end users (a) only as Commercial Items and (b) with only those rights as are granted to all other end users pursuant to the terms and conditions herein. Published and Unpublished rights are reserved under the copyright laws of the United States.
21. Reporting Violations
If you become aware that any other person is violating any of the terms and conditions of this Website, please notify us immediately. If you believe that any person has posted material in violation of any copyrights that you may have, you may notify us in accordance with our Copyright Policy. If you believe that any user of this Website has posted materials in violation of any other rights that you may have, you may notify us in accordance with our Removal Policy.
You may not assign any of your rights hereunder. We may assign all rights to any other individual or entity at our discretion.
23. Compliance With Law
In using the Services, you agree that you will comply with all applicable laws.
24. Applicable Law and Jurisdiction
25. Warranties of Compliance
25a. You represent and warrant that in compiling your Email distribution list, sending Emails via Leadfwd and collecting information as a result of individuals visiting your website or otherwise, with respect to your customers and potential customers who reside in the EEA, you:
(b) Represent and warrant that you have complied, and will comply, with all data protection and privacy laws and regulations applicable to the countries in which you are sending any form of email via Leadfwd including, for example, with respect to the United Kingdom, the Data Protection Act, the regulations relating to the European Union Privacy and Electronic Communications Directive and GDPR. In this regard, you represent and warrant that you have collected, stored, used and transferred all data relating to any individual in accordance with all data protection laws and regulations relating to the country in which such individual resides and obtained all necessary consents to enable Leadfwd to receive and process that data and forward communications to that individual on your behalf.
You further agree to indemnify and hold us harmless from any losses, including attorney fees, resulting from your breach of any part of the foregoing warranties.
26. Overseas Access
The Services may be accessed throughout United States of America and overseas. Leadfwd makes no representations that the Services comply with the laws (including intellectual property laws) of any country outside the United States of America. If you access the Services from outside the United States of America, you do so at your own risk and are responsible for complying with the laws in the place where you access the site.
27. Force Majeure
We shall not be held liable for any delay or failure in performance of any part of this Agreement from any cause beyond our control and without our fault or negligence, such as acts of God, acts of civil or military authority, then current laws and regulations and changes thereto, embargoes, epidemics, war, terrorist acts, riots, insurrections, fires, explosions, earthquakes, nuclear accidents, floods, strikes, power blackouts, volcanic action, other major environmental disturbances, unusually severe weather conditions, acts of hackers and other illegal activities of third parties, inability to secure products or services of other persons or transportation facilities, or acts or omissions of transportation or telecommunications common carriers or overloading or slow downs over the internet or any third party internet service providers.
The ownership and proprietary rights provisions set forth in this Agreement, and any other provisions that by their sense and context the parties intend to have survive, shall survive the termination of this Agreement for any reason.
The unenforceability or invalidity of any term, provision, section or subsection of this Agreement shall not affect the validity or enforceability of any remaining terms, provisions, sections or subsections of this Agreement, but such remaining terms, provisions, sections or subsections shall be interpreted and construed in such a manner as to carry out fully the intention of the parties hereto.
The fact of authorship by or at the behest of a party shall not affect the construction or interpretation of this Agreement.
33. EU/EEA and Switzerland Data Processing.
In compliance with the Privacy Shield Principles, Leadfwd commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our Private Shield policy should first contact Leadfwd at: email@example.com
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Leadfwd is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Leadfwd may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Leadfwd has further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the [United States]. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please contact or visit JAMS Dispute Resolution for more information or to file a complaint.
Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
34. Data Processing Agreement ("DPA")
35. Further Actions
You agree to execute any and all documents and take any other actions reasonably required to effectuate the purposes of this Agreement.
36. Notification of Security Breach
In the event of a security breach that may affect you, or individuals listed on one or more of your Email distribution lists (each a "List"), we will notify you of the breach and provide a description. In the event we reasonably determine, and notify you, that it is necessary for all or part of such information to be forwarded on to individuals on one or more of your Lists, you will promptly forward such information to the individuals on such List or Lists.
No amendment or other change of this Agreement shall be effective unless and until the revised Agreement is posted by us on the Website.
Any notice to you will be effective when sent to the last email or physical address you have given us or posted on our Website. Any notice to us will be effective when delivered to us with a copy to our corporate offices.
39. No Changes in Agreement at Request of Member
Because of our huge number of Members, we cannot, as a practical matter, change this Agreement for any one Member or group of Members.
40. Entire Agreement
May 3, 2021 | Formatting of physical address modified.
March 23, 2021 | Privacy Shield email address for notifications updated.