Digital marketing is not a linear path, but rather incorporates a wealth of powerful marketing channels firing and working in unison. Our platform's ability to streamline your various marketing mediums allows you to accurately gauge the efficiency of your current marketing efforts. Email analytics alone simply won't cut it in 2015. Analyzing your data as a collective body through the lens of both inbound and outbound marketing tactics will help critique and improve your existing marketing strategy.
LeadFWD's Marketing Efficiency Report analyzes your various marketing channels and organizes them into a collective body of data. What mediums have been most effective? By breaking down each channel you can analyze, month to month, the health of your inbound and outbound strategy and determine what channels matter most to you.
- Sent (Campaigns)
- Sent (Automation)
- Calls (Held)
- Meetings (Held)
- Conversions (Landing Page)
- Webinars (Held)
- Social Engagement
- Social Posts
- Click Campaign
- New Opportunities (Sugar) (Salesforce)
- Won Opportunities (Sugar) (Salesforce)
- Utilization Of One Channel Listed Above