Introduction and Navigation

To get to the web visitor report, navigate to Analyze > Site Monitor > Select your domain. If you have not added your domain into LeadFWD or do not see it in the menu - you'll need to add it in and setup your website tracking beacon. Learn how to here.

Company Intelligence view

The website visitor report is the one stop shop for all analytics related to Visitor Identification, Visitor Attribution (known visitors), Lead Generation, Page analytics and Alert Policy Setup. Users can filter between page view and visitor reports to connect the 'digital bread crumbs' of PPC campaigns, identify high trafficked web pages, or follow the digital journey of unique website visitors. Users will be able to create custom, filtered reports that can be exported or emailed to an inbox for future reporting purposes.

The manage icons in the top right corner of the visitor report handle some primary functions that can accelerate and automate the lead generation and engagement process, monitor and configure alert policies, switch between reports and extract information.

Lead automations can be set within the web visitor report to automatically add identified people to a source list (Prospector Database or CRM List for Pro/Enterprise plans) enroll in an email sequence and alert people to the website session.

Users can glean insight into which visitors to target by analyzing the current or previous sessions, page views by session or by the referral source - how the website visitor landed on your website.

Users will also be able to manually assign a company match to an unknown website visitor. If LeadFWD picks up on multiple potential matches, users can deploy a google-like search function to manually make a match either by company name or domain name.

The data shown in the visitor report can be sent as an email or exported to a .csv. Users can also elect to navigate to a Page Review report which is a weighted report on the amount of traffic and Leads identified that have visited specific URL paths.


At first glance, the web visitor report can be sorted either by the line graph which dictates visitor activity i.e visits (identified vs unknown) and length of stay. The circle graphs which will reveal visitor insight like the top devices being used when visiting the website, top locations around the world and user engagement - namely in the form of leadbox impressions/conversions.

Users will also be shown general analytics including:

  • Anonymous - the amount of anonymous (unique) visitors that have visited the website
  • Companies - the number of companies identified from traffic hitting the website
  • People - the amount of people identified (known visitors) from traffic hitting the website
  • Avg Page Views - the average number of page views visited from the sum of all sessions
  • Avg Duration - the average duration on the site from the sum of all website visitor sessions. Warning, time can be skewed for a number of reasons; from visitors leaving their browser open on the site to mobile devices categorization of a website session.
  • Top Referrer - the entity that has driven the most traffic to your website. Can be a search engine (google, bing) or an ad (LinkedIn Ad, Google Ad). Not all website sessions will have a referral source as that must be relayed by the visitor's browser to Site Monitor.

Users will have a several layers of filters that can be saved as an alert policy to send enriched email alerts to anyone at your company. From the Alert Policy menu, the alerts can be updated or deleted.

Users will have a several layers of filters that can be saved as an alert policy to send enriched email alerts to anyone at your company. From the Alert Policy menu, the alerts can be updated or deleted.

Data Explained

As LeadFWD begins to source all traffic from tracked domains, you will be shown every individual visitor session.

  • Type - the domain registration type that has hit your tracked domain
  • Visitor - The name of the signing network, company or person that is on your website
  • Duration - The amount of time spend or spending on the current website session. There will also be a status of LEFT (visitor has left website) IDLE (visitor is on site but the cursor isn't moving or pages aren't being loaded) or BROWSING (visitor is currently active on your website)
  • Entry - The time/date stamp the visitor began their website session
  • Sessions - The total number of sessions the website visitor has logged or the number of times the visitor has hit your website.
  • Pages - The sum of pages the website visitor has loaded for the all sessions logged against the specific visitor.
  • People - If people were found from companies LeadFWD has identified
  • Traffic Source - The referral source of the specific website session

We will display every individual site session and as visitors accrue more sessions and visited more pages, this data will be amalgamated against their unique signature; whether they are anonymous, identified or known. The referrer may change by session however if the visitor has hit your domain from different sources. This will be reflected in their sessions report. Clicking on the highlighted value in 'Sessions' will roll down every session logged against the visitor. Clicking on the value under the 'pages' column will roll down the pages the visitor has logged on the specific website session. At any time clicking on the Google or Facebook or LinkedIn icons will open up another tab in your browser with a search for the results shown under the 'Visitor' column.

Did this answer your question?